Thursday, November 08, 2007

Unsolicited and Unpaid Advertising

Sometimes I think it sounds like I never buy food and that I make every single thing from scratch. This is a long way from the truth. I am careful, though. I read every single label of every single product that is placed in the cart. I'm not a stickler for organic products, but I find that with organic packaged food the ingredient lists are sometimes shorter, which is what I'm seeking.

Take Suzie's Salted Crackers for example. The ingredient list reads Organic Wheat Flour, Organic Extra Virgin Olive Oil, Salt, Water. Do I care that the package says No Hydrogenated Fats, No Cholesterol, Non GMO, All Natural, Low Fat, 100% Organic? Not really. The ingredient list says it all. Of course it doesn't have all that bad stuff because Suzie uses quality, unadulterated ingredients and made crackers the way they should be made - with four ingredients. This isn't true with all organic foods with healthy claims.

Sometimes the organic varieties of common foods, like crackers have ingredient lists just as long as the standard, commercial brands. The lists are healthier, but still comprise way too much of the package space, and even then the product tastes bland - too healthy.

Give me simplicity. Give me great taste. Give me more products like Suzie's Salted Crackers.

Give me some more thin, crisp, lightly salted crackers. This package is empty.

* You can blame Mrs. G for this one. She did a list yesterday and it seemed fun to share so I will, but I'm not organized enough to do all of my favorites in one day.

3 comments:

ZILLA said...

:-) All good points, and points I TRY to follow. I'm supposed to be on the "if you can't pronounce it don't eat it" diet, so I'm a label reader, too, although sometimes I ignore the rules.

While in Vermont I found a loaf of yeast-free spelt bread for my mother -- three or four ingredients, that's all. It was WONDERFUL!

ZILLA said...

PS: The link to Mrs G doesn't work. Typo?

Wisteria said...

Suzie makes Spelt crackers, too!! I fixed the link. Sorry.