Both products are intuitive to use. You don't have to read the owner's manual to find what you are seeking. Even driving in the dark in a brand new car was not stressful, because resources were at my fingertips in places I thought to look, and highlighted in multi-colored glory. The Mac is the same. When I finally switched to Mac computers about 7 years ago, I was able to be super productive immediately.
My Mac and my Beetle both have an attention to quality that leads to a sense of dependability. Safety and security is engineered, not added as an afterthought. Quality components are used. Even with the image of stability and quality, both Apple and Volkswagen Beetle give equal attention to style. The lines and angles are soothing. The design and features are intuitive.
Unadvertised cool stuff reinforces the unbelievable attention to detail image. Stuff like:
- The ceiling installed light above each make-up mirror. On my last cars lights were available on only the driver side visor and the lights on the sides of the mirror caused much glare. The sensor in the rear view mirror that dims the lights of those rude people who drive behind you with their lights on high beam is a perk, not a selling feature.
- In Mail, Apple's mail application, when you change the size of the date field the format of the date changes. In the Microsoft mail program, the date is just whacked off. Who thinks of such cool stuff?!
Another logical comparison between my Beetle and my Mac is the similarity in their advertising programs. I wonder if they use the same agency. Both use subtle humor and reliance on staunch individualism to create an appeal. It is just plain cool to be a Mac user and a Beetle driver. Though I am not usually hip and cool, quality and ease of use never go out of style. I am proud to have joined the Force of Good.
Now, I promise not to mention my car, again.